How State-Regulated Influencers Could Manipulate Tourism Trends

DAISY MAY REAMICO

doi:10.64591/7k0z7x31

Authors

Daisy May DR. Reamico School of Business Administration, Zamboanga Peninsula Polytechnic State University, Zamboanga City, 7000, Philippines Author

DOI:

https://doi.org/10.64591/7k0z7x31

Keywords:

State-regulated influencers, tourism manipulation, authenticity

Abstract

This paper examines the potential risks and consequences of state-regulated influencer campaigns in shaping tourism narratives. While influencers have become effective tools for promoting destinations, government co-optation risks turning tourism into propaganda by fabricating appeal, undermining authenticity, and misleading travelers. The study highlights the tension between beneficial collaborations and manipulative practices, emphasizing the need to safeguard authenticity in digital tourism promotion.

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